This course is no longer available for sale. 

What You Will Learn

Marketing for sustainability involves understanding stakeholder language, being authentic about your brand and aligning your sustainability efforts with your organization’s communication and outreach efforts. In this workshop, you will learn how to talk about your company's sustainability efforts in a way that is truthful, authentic and leverages your marketing efforts to enhance your company's strategy around sustainability. 

Learning Objectives

• Differentiate between authenticity vs. "greenwashing" in sustainability advertisements 
• Understand how metrics and storytelling can enhance a sustainable message to stakeholders
• Realize that communicating the business case for sustainability has a better chance of sticking with customers and employees vs. just the moral argument alone 

Time Commitment

About 1 hour total. 

Certificate

Following the successful completion of the course, participants will receive a Certificate of Completion. Successful completion of all course requirements will earn 0.5 Continuing Education Units for SEA and SEP credential holders.

Directions for Access

Each module must be completed to unlock the next module. Click the title of the first module to launch the course. 

Disclaimer

This course was created in partnership with ISSP in 2018. The fundamentals covered are crucial to the work of the sustainability profession, however ISSP cannot guarantee the currency of examples and methods covered by this course.

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